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Privacy at risk even if you don’t have a social media account - interesting science news

A new study has shown that privacy on our favourite social media is like second-hand smoke, meaning that it is dependent on people surrounding us.

The study found that even if a person leaves social media platform or never had an account, the online posts and accounts of their friends can still provide predictive accuracy to the tune of 95%. All this can happen even without having a person’s data.

We all have that friend, lets say Andrew who hates social media and doesn’t have a Facebook or Twitter account. Andrew needs to know that a company or a government theoretically can glean information about him such as favourite political party, religious commitments and liked products from his friends. Apparently, there is nowhere to hide.

Read the full story: University of Vermont
Scientific publication: Nature Human Behavior


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