Shopping personalities determine your Black Friday
Why some love and some hate Black Friday - short science news and articles

Researchers are trying to find why some people enjoy the thrill of Black Friday shopping while others loathe it. While some search for bargains like they train for marathons, others stay in the safe confines of their homes happy that no one will invade their personal space.

Now, researchers say that there are two types of shoppers, namely task-oriented shoppers and social shoppers. While the task-oriented shoppers find even a handful of other shoppers to be a crowd and deem them an obstacle, the social shoppers are in fact energized by the presence of other consumers. These later shoppers who don’t require much personal space feel increased excitement when others are around them.

So, under which category do you fall into?

Read the full story: The Conversation

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