Social media implies a social interaction, however, using it is a solitary activity
Loneliness associated with attraction to social media - top science news stories - society news

While everyone is nowadays on social media, one cannot overlook the lack of personal interactions when browsing online. According to a recent scientific study, the desire for using social media is associated with a preference for social isolation.

The study involved 136 participants that were asked to rate the desirability of 40 images showing social media icons, solidarity activities, people socializing or traffic signs (as control). Participants who gave the social media images a high rating also tended to give the solitary images a higher rating.

“Social media by design seems to be inherently social, but partaking in the activity itself may lead to greater feelings of loneliness by limiting opportunities for real-life socialization,” researcher Lauren Hill told PsyPost.

Read the full story: PsyPost
Scientific publication: Psychological Reports