When LESS is MORE
Instead of buying ‘Green’, just buy Less - short science news and articles

One of the leading contributors towards global climate change is human overconsumption of resources making it imperative to understand consumer choices, which could affect the planet’s health in the long run.

Individuals who reported lesser materialistic values resorted to decreased consumption, which also was linked to higher personal well-being as well as lesser psychological distress.

On the other hand, ‘Green Buying’ even though had small environmental implications did not reduced consumption and also did not improve consumer well being. Thus having less and buying lesser could actually help both the planet and us.

Read the full story: The University of Arizona (via ScienceDaily)
Scientific publication: Young Consumers


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