Social media and transport data can predict if a business will be a success or a failure
Retail business success or failure predicted by social media and transport data - daily short science news

Researchers from the University of Cambridge have developed a model that can predict if a given retail business will succeed or not, with an accuracy of 80%.

To predict the future of a business, scientists used social media data and transport information. Their model included over 71 million check-ins from location-based social network and 181 million taxi trips. The data showed that across all ten cities tested, venues that are popular around the clock, rather than just at certain points of the day, are more likely to succeed.

The model suggests that to ensure the success of a business, owners should consider the ways that people move to and through that neighbourhood at different times.

Read the full story: University of Cambridge
Scientific publication: ACM Conference on Pervasive and Ubiquitous Computing (Ubicomp)