Labeling alcoholic drinks as lower in strength could encourage people to drink more
People drink more if we label alcoholic drinks as lower in strength - short science articles

As a part of a strategy, policymakers in the UK, currently allow the industry to label a wide range of alcohol products as being lower in alcohol to encourage people to pick these instead of high alcohol-containing drinks.
To test whether this works, researchers studied the behaviour of 264 weekly wine and beer drinkers in a bar setting. Results indicated that the lower the label on the drink for the strength of alcohol higher was the consumption volume. So, while 'Super Low' drink consumption was 214 ml on average, the consumption of regularly labelled drinks was lower i.e about 177 ml only. This shows that labelling alcohol drinks as lower in strength may have a paradoxical effect such that they end up drinking more.

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Scientific publication: Health psychology